I earn my living as a professional video cameraman and editor but have served as an elected councillor for over 13 years

Born in Whitehaven, Cumbria, my parents both worked for the NHS. My mum was a district nurse while my Dad worked as an NHS manager.

I grew up in a small farming village and understand the struggles that rural communities face every week. I moved to Preston in 2001 to study Journalism and Media. After working for several marketing agencies, I founded my own company, John Potter Film, in 2019.

I live with my wife Becky and our Golden Retriever, Rocket. I consider Lancashire my home and am a proud supporter of Preston Grasshoppers Rugby Club.

I’m a trustee and volunteer at the brilliant local charity community centre, Intact. I’m blown away by the kindness, generosity and commitment by the volunteers and staff every day.

I always had an interest in politics but became active during the Tony Blair Labour Government. The late, great Charles Kennedy inspired me to get active and make a difference.

Since 2010 I’ve been elected 7 times on a combination of Preston City and Lancashire County Councils. However, politically, I think I’m best known for my community work and constant campaigning for residents. I’ve led the fight in campaigning for safer roads and getting new schools built.

I love campaigning and am consistently one of the top canvassers for the Lib Dems in the UK. In 2022 I won the 2022 Tony Greaves award for campaigning.  I represented parts of the Ribble Valley for 9 fantastic years.

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